On Monday, the Certified Lover Boy announced his collaboration with the league as part of their Fall/Winter 2021 streetwear collection, with Brooklyn emcee Bobby Shmurda as the face of the reveal. Shmurda was decked out, rocking an October's Very Own inspired New York Knicks hat, along with the crisp OVO white tee with the signature own stitched on. The brand's Instagram page posted a photo of the Bobby modeling the gear, captioned:
"Bobby Shmurda for OVO®. FW2021 — OVO® / NBA. 09.29.2021"
The "Hot Boy" rapper isn't the only star that has been spotted rocking OVO X NBA gear. Los Angeles Lakers star LeBron James was spotted over the weekend, rocking an unreleased OVO x Los Angeles Lakers cap while attending the Los Angeles Rams vs Tampa Bay Buccaneers NFL game on Sunday.
Drake has built a strong relationship with the National Basketball Association over the years thanks to his generous and unapologetic support of his home team the Toronto Raptors, who took home the NBA championship in 2019. Of course, Drake was ecstatic for his team to bring home the win -- so much so that he joined the Raptors aboard their float for the victory parade. The rapper, who became the Global Ambassador for the Canadian team in 2013, also took to Instagram after the team's win that year, saying:
"THE CHIP TO THE 6!!!!!!!!!!!! SEE YOU 2MRW WITH A 2 PACK LETS GOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO"
The OVO x Knicks range is set to hit stores on Wednesday, September 29, with more gear from the line dropping throughout the remainder of the year.