Wu-Tang is looking to make a piece of high-priced art with the release of their next album and change the way music is consumed and monetized.
The album, titled The Wu -- Once Upon A Time In Shaoli, will be packaged in an engraved silver-and-nickel box. It was recorded in secret over the past few years. RZA, the first Wu-Tang member to speak on record, says, “We’re about to sell an album [and] put out a piece of art like nobody else has done in the history of [modern] music. We’re making a single-sale collector’s item.”
The Clan has hopes of take the record on “tour” through museums, galleries, and festivals similar to a high-profile exhibit at a major institution. There'll be no recording devices allowed, so visitors would have to listen to the 128-minute, 31-song album on headphones provided by the venue. RZA says, “One leak of this thing nullifies the entire concept.”
Once the record completes its tour, Wu-Tang will make it available for purchase for a price “in the millions.”
“There will be a time when we can’t tour, and that’s just the natural evolution of man,” RZA says. "I think — this idea we have — will be something that will go longer than all of us.”
This is a separate endeavor from the group’s 20th anniversary album, A Better Tomorrow, set for release this summer.