BLOCKBUSTER: Final Curtain Falls on Retail Stores
Blockbuster has finally bitten the dust. The movie-rental company said Wednesday that they will close their 300 remaining U.S. stores in early January, and will shutter their DVD-by-mail business in mid-December.
Joseph Clayton, CEO of Blockbuster's parent company Dish Network, said, "Despite our closing of the physical distribution elements of the business, we continue to see value in the Blockbuster brand, and we expect to leverage that brand as we continue to expand our digital offerings."
Dish plans to keep the Blockbuster name alive with their streaming service called Blockbuster @Home. However, Dan Rayburn, an analyst at StreamingMedia.com, says, "Blockbuster has no brand. Consumers stopped thinking about the brand a long time ago."
Source: USA Today